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Dear Members and Friends of CanCham,

With an increasingly mature and consumer-oriented economy and a new competitive landscape, China has taken a leading role, especially in the rapidly expanding e-commerce sector. The fast-growing, digitized and high-income middle class in China has an increased appetite for foreign premium products such as sporting goods, luxury clothing, electric vehicles and food. Thus, the Chinese market today offers enormous potential for foreign retailers. At the same time, this rapidly changing shopping landscape brings along new challenges and adaptation needs. In order to succeed in this market, foreign companies need to navigate and master both the finesse of online and offline commerce. In this seminar, Fiducia experts will outline how to navigate through the Chinese retail industry, efficiently structure your brand distribution in China, find reliable business partners and prepare properly for the world's largest e-commerce market.

All fapiao requests must be sent to before 2:00 PM, May 15th with the following details:

  • Guest Name
  • Company Name
  • Fapiao Title
  • Tax Number
  • Fapiao amount requested (must be the amount paid)

All requested fapiao can be picked up at the event or the CanCham office (one fapiao per person). Cost for delivery of the fapiao will be the responsibility of the recipient.


6:30 PM

7 PM


7 PM

8:15 PM

Presentation + Panel Discussion + Q&A

8:15 PM

9 PM



  • Marshall Chen (Head of Fiducia's China Consulting Team)

    Marshall Chen

    Head of Fiducia's China Consulting Team

    Read Bio
  • Benny Xu (Country Manager of China, Schuler Wine China Co.,  Ltd)

    Benny Xu

    Country Manager of China, Schuler Wine China Co., Ltd

    Read Bio


Member Price RMB 250
RMB 350