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Detalles del Evento

The Chinese Consumer in 2016
Cultural, Social & Channel Trends Influencing Consumer Behaviour and How to Best Address Them

Whilst China has become one of the most sought-after markets on the planet, it is also the most crowded and dynamic. Brands who understand the historic and modern day influences on Chinese consumers are best placed to stand out from the clutter and capitalise on the huge opportunities in China. Mark's interactive talk will cover off the What's, Why's and How's of trends in China, consumer profiles and lesser known insights, providing case studies from those doing well

Three key takeaways
- What the Chinese consumer in 2016 looks like
- How best to reach and resonate with them
- Examples from businesses doing it well