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More than ever, companies are seeking for new ways to increase customer satisfaction, optimize their sales strategies and digitize their business models. WeChat, the leading social media network in China, emerges more and more to a B2B eCommerce platform with simple features that allow an easy integration with existing ERP systems. At the same time, SAP China started to integrate WeChat functionalities to extend the reach of hybris, its fast growing eCommerce platform. Will social commerce technologies also revolutionize B2B relationships?

During this event we will review WeChat’s current service offerings for enterprises and how SAP integrates WeChat functionalities into their products while ensuring integrated data management and providing a smooth customer experience.




Innovative IT: WeChat for enterprises - From customer attraction to social commerce with WeChat and SAP Hybris
05:30 pm – Registration
06:00 pm – Presentation – Part 1 and Q&A
06:30 pm – Presentation – Part 2 and Q&A
07:00 pm – Dinner Buffet & Networking