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At the beginning of this century, fewer than 10 million Chinese would leave the country each year to see the outside world. Last year this figure was an astonishing 150 million people, and it could more than double by 2030. In less than two decades, Chinese travellers have vaulted past every other nation to become the world's largest outbound tourist market, spending upwards of US$300 billion collectively, and tourism organisations around the world are now labouring to catch up and welcome China's expanding army of visitors.

But the rise of China's outbound tourist market is only one side of the story, at the same time, the wants and needs of the average outbound Chinese tourist has also changed. What is the contemporary outbound tourist like, how do they choose their destination, what kind of experience are they seeking and how then to best prepare for them and be "China-ready"?

Join us and our panel of experts on Tuesday 21 August as we discuss reaching the outbound Chinese tourist.

Please note:

All fapiao requests must be sent to before 2:00 PM, August 20th, 2018 with the following details:

  • Guest Name
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All requested fapiao can be picked up at the event or the CanCham office (one fapiao per person). Cost for delivery of the fapiao will be the responsibility of the recipient.


  • Saxon Booth (Director of Business Development at Dragon Trail Interactive (Shanghai))

    Saxon Booth

    Director of Business Development at Dragon Trail Interactive (Shanghai)

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  • Grace Gao (Deputy Director of Switzerland Tourism in China)

    Grace Gao

    Deputy Director of Switzerland Tourism in China

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  • Fred Luan (Regional Marketing Director of Tourism Australia China)

    Fred Luan

    Regional Marketing Director of Tourism Australia China

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  • Robert Xia (Commercial Manager, China at Virgin Atlantic)

    Robert Xia

    Commercial Manager, China at Virgin Atlantic

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Member Price RMB 150
RMB 250