CanCham Business Session

Cultural expert Jerry Clode will present an informative and fun session on how businesses and individuals can best leverage their Canadian roots when marketing to Chinese consumers. What is the context of Canada, compared to other importing nations? How do Chinese consumers perceive the idea of "Canada" and "Canadian-ness"? Moreover, what are the key themes and opportunities for Canadian brands and organizations in China that leverage key elements of Canada's unique cultural and physical identity.

In this session, all attendees will be able to get a better idea of:


· What Chinese consumers think of Canada.

· What expectations they have of Canadian products and services.

· What aspects of Canada can brands leverage to engage Chinese consumers.

· How you can apply these ideas to your brand and business.


Kindly Note: All walk-in attendees will need to register with their ID at lobby level to access the elevator to the venue.

All fapiao requests must be sent to events@cancham.asia before 2:00 PM, August 28th 2019 with the following details:

  • Guest Name
  • Company Name
  • Fapiao Title
  • Tax Number
  • Fapiao amount requested (must be the amount paid)

We only provide fapiao before the event and all requested fapiao can be picked up at the event or the CanCham office (one fapiao per person).

Agenda

6:30 PM - 7 PM
Reception
7 PM - 8 PM
Presentation
8 PM - 8:30 PM
Q&A Session
Q&A Session and Networking

Speakers

  • Jerry Clode (CEO of The Solution)

    Jerry Clode

    CEO of The Solution

    Jerry is one of the first and only Chinese-language consumer interviewers in China. Each year, he conducts hundreds of ethnographies with local consumers, helping brands localize successfully for the China market. Jerry’s reputation was first established by successfully helping North American brands such as Disney, Budweiser and Kraft gain footholds in the China market. As part of this ground-breaking work, he was head-hunted by WPP, and assigned to leading the global business’ cultural insight practice in Asia Pacific (from Shanghai) and globally (from London). His key focus in this role was to help iconic brands localize for China and other key emerging markets, India and Brazil. Before creating his own agency this year, Jerry led Strategy and Insight at Resonance, one of China’s leading digital agency. In his time there, he was awarded the Campaign Asia Digital A-List consecutively in 2017 and 2018 for his development of new approaches to help international brands map out their digital strategies for China. These clients included Shell International, H&M, Unilever, Tiffany, Bose and Singapore Airlines. Recently, as a New Zealander, Jerry has been invited by New Zealand Trade and Enterprise to help kiwi brands get to the next level in China. This has involved launching NZ Avocado in China last year, and working closely with A2 Infant Milk, Comvita, Icebreaker and Rockit Apples to find newfound success in China.

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Tickets

Member

Door Price: 200 RMB

Member Price RMB 150
Non-Member

Door Price: 250 RMB

Standard Price RMB 200

Venue

The Executive Center, The Center, Level 20

989 ChangLe Road, Puxi, Shanghai, China 200031
上海市徐汇区长乐路989号世纪商贸广场20楼

Shanghai

If you have any questions please contact

Contact Organizer

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